A semi-survival guide for postmodern marketers
Combine the satirical sword of The Onion with the lightsaber logic of the Harvard Business Review and you get Adthenticity – the must-have defense system for every communications or marketing professional fighting to stay relevant in the 21st century.
Adthenticity is both a business book and a parody of every business book ever written. Filled with information, insights, predictions, best practices, worst practices, bad buzzwords, bad language, bad news and big ideas, it is designed to make people think, make people laugh, make people angry, and make people (us) money.
Adthenticity is also a groundbreaking reflection of the postmodern reading experience where where words, movies, animations, social sites, games, blogs, fiction and facts all live on one nimble intelligent device. The groundbreaking concept of Adthenticity is that all of the above exist as a single story line within an innovative engagement ecosystem.
Adthenticity is written from the perspective of Dick Kitridge a former CMO who snaps during an agency presentation, walks out of his conference room and into the woods to write what he describes as “the definitive guide to postmodern marketing.” He then convinces a world renowned digital agency to produce his guide in an innovative format “befitting his forward-thinking, career-saving, life-affirming masterwork.”
Content Features
A multilevel reading system that breaks each chapter into 4 timesaving units: full chapter, condensed chapter, super-condensed animated comic page chapter, and insanely-condensed, chapter-themed existential postcard.
Animated info-graphics and content
Movies
Interactive content
Music
Slideshare presentaion
Access to story-expanding social sites
Access to story-expanding websites